I help make monster brands with master plans. But everyone asks me, “what is a monster brand?”
A monster is a person with the guts to show up and stand out, consciously. They are able to reveal to others what is hidden in plain sight. And because they do that, they can trigger behaviors from their audience.
A brand is when you have a designed system to make that all happen at scale and with the acceptance of the hearts and minds of your audience.
In my opinion, the world needs more monster brands. But there’s a major gap that divides us from becoming it.
Because this game is meant for soulless robots who give themselves over to policy, politics, or the algorithm… I help you cover the ground through research, writing, ideation, strategic planning, and teaching or training.
If you’re in search of a plan on how to get you from the state you’re in now to the place you want to be, I’d love to chat.
a careful plan or method for achieving a particular goal usually over a long period of time.
the process of inventing a creative solution to a problem where there was no function before
the quality of being worthy of attention or the meaning to experiences we mark as important
the encounter of of an emotion that leaves a strong impression from an event
the suggestive use of meaning to represent ideas, emotions, and states of mind to enhance perception.
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