Build something so good and so specific it stands alone. Throughout my career, the most common question I’ve gotten is, “How do I find my niche?” And trust me, I’ve been there. I had more than one interest I found all the most popular niches boring I felt creative and saw the connection between my…
No. 5 alone will help you outperform 99% of the competition. There are 5 marketing concepts in business invented since the time capitalism was born. But in the age of online personal branding, no one has looked at them from that lens. Until now. Let’s get into it. The Production Concept The Product Concept The…
Ready for a 100 Day Challenge? LinkedIn has quickly gone from being the most boring platform on the Internet to the one with the most opportunity for growth. Especially for creators. It’s simpler than ever to grow on Linkedin. I detailed this huge shift in a case study where I revealed how I became a…
Quit using cookie-cutter frameworks that “guarantee” success. If you want better marketing strategies you need consumer behavior research. Some owners want to skip to making quick solutions because it seems easy, but it ends up costing them. The other way is to consult no one and think everyone is your target market, and that hurts…
Do you know what the number one way to build true wealth is? With more people chasing money than ever before, I can tell you that building true wealth does not come by making a lot of money. It comes by discovering your values. Society and the media might like to tell us otherwise, but…
“How do I create a personal brand for myself?” I get this question all the time. And this one too, “How do I create a personal brand that garners respect and admiration?” These two are one and the same, and we both know why they’re important. Creating a monster personal brand will open you up…
Ever wonder why or how a brand can amass a strong following overnight? Well, it’s not all algorithms. In fact, the algorithms only support you when you have a strong message. A brand follows one of four ways to get itself heard, seen, and followed. But you need to be careful. Any of these approaches…
What does it take to create a magnetic monster brand in 2020? That’s the same question I asked myself before starting down the path of discovering how to become an influencer. Every monster brand has monster influence by showcasing their true inherent value to the world. It becomes a good obsession because it leads you…
Have you ever heard of the saying, “It’s all in your imagination?” This phrase can trigger some people and here’s a big reason why. They’re bothered by what they see around them and how that doesn’t reflect what they feel or think on the inside. Yet this disconnected mind-body experience is all in our control….