Build something so good and so specific it stands alone. Throughout my career, the most common question I’ve gotten is, “How do I find my niche?” And trust me, I’ve been there. I had more than one interest I found all the most popular niches boring I felt creative and saw the connection between my…
Quit using cookie-cutter frameworks that “guarantee” success. If you want better marketing strategies you need consumer behavior research. Some owners want to skip to making quick solutions because it seems easy, but it ends up costing them. The other way is to consult no one and think everyone is your target market, and that hurts…
Why does one advertisement seem more effective than 99.9% of the rest? What is so special about it that it drives an emotional effect on our bodies and psyches? What is the reason that those ads capture our hearts and minds? When do they start making us think differently about our lives and adopting a…
The gate to magnetism lies at the edge of your darkness. A while back someone gave their impression of what it means to “become a magnetic monster.” They retorted, “Sounds like you want me to turn into some kind of cult-like mutant. Are you trying to turn me into the lord of the flies?” No,…