There are two kinds of people in marketing.
The ones who are organized, and the ones who aren’t. Those who are organized have leverage that most marketers or creative owners entering the market don’t have, and that is graceful transformation. Traditional marketing is the culprit of this lack of agility and adaptation. To reach this pinnacle of agility you will be able to conduct the true definition of modern marketing.
The true definition of modern marketing varies from Shelby Hunt to Peter Drucker, Seth Godin to Gary Vaynerchuk, or even Billy Gene. It’s because it’s quite a few things rather than one thing. To say the least, it’s a complex set of activities that need to be managed very well and very carefully.
Marketing is the art and science of a value exchange that happens between relationships. It involves the process of identifying, anticipating, and satisfying customer needs and wants. This sounds like a marketer is a soothsayer in some ways, but marketing is integral in business and communication activities. You cannot run a business without marketing, but some individuals in pockets of the world still think you can.
And that’s where the definitions you find in the dictionary fall short because they don’t talk about the actual application of it. This confusion comes from a lingering traditional mindset refusing an update to the YouEconomy that will run the next 50 years.
These disorganized professionals who are caught in this traditional cycle are yet to awaken. They must remove their blinders and examine the world as an evolving landscape. Only then can they partake in it wholeheartedly. They have yet to become organized in their minds and in their approach to leap from continual transformation.
The definition of modern marketing vs traditional marketing as we know it
When you Google it, marketing is the study, act, and business of promoting and selling products or services, including market research and advertising. Sounds like a traditionally dopey answer from an old marketing school of thought that still exists today. It’s tough to decipher what’s missing from this definition. What’s left out is the actual exchange of value that is conducted for a profit and gain from both parties.
Here’s why I think we miss the application and the derived knowledge of how to practice marketing in real-time. This skill requires the ability to not only anticipate and satisfy customer needs but also properly identify them. For now, no field, even the social sciences, can decipher on an ongoing basis what this might entail. And so, the average marketer must be aware and get creative.
Before the dawn of advertising until now
Many years ago, professionals happened to stumble upon the answers to these psychological conundrums of what people wanted. They were able to break through to get people’s attention and guide them to make decisions. These professionals pierced the mysterious veil of the art of influence and attention-grabbing. They wrapped their findings up into models and frameworks and taught the world. We still use these models time and again, but to our demise. These creators have died and the political spectrum of the world has changed beyond that model’s function. Why are we not updating our frameworks?
There is much to learn with these traditional marketing models, yet we need to be aware of losing sight of the emerging trends that create shifts in data for new models. Our largest organizations rely heavily on artificial intelligence to make sense of these social cascades and when to anticipate them. But for the average marketer, they must develop a sixth sense, a skill for absorption, and the adeptness of an Olympic gymnast to remain anywhere competitive for the coming AI revolution.
And this is not to scare anyone, not directly anyway. Marketing as a study has become a complex conversation. It’s no longer the study of the right application of management activities, or tactics. Not in the hope of these activities producing a valuable exchange for both parties, at least. The study of tactics typically leads to value-deriving from only one side of the relationship. Many marketers still operate from this method. If they have any hopes of staying afoot through the revolution, they must in turn rid themselves of this pestilence.
The disease of traditional marketing
Not every business that engages in one-sided value-deriving activities operates from a condition of disease. Some are trying to get ahead for the sake of progressing society and opening new opportunities. But the types of business models that are divisive follow an old structure. This structure worked for a tactical gain and proved to showcase the hunger and drive of a few.
These few were out to profit from something that had nothing to do with what people deeply wanted or even needed. They were not looking towards a long-term strategy of building a relationship, they were trying to rationalize a con. They were looking to get ahead and prove themselves and leave the buying party wondering. Did they get the value they hoped to purchase in the first place?
Toxicity in the market
That kind of toxic exchange still stays with us long after it has been conducted. This leaves the millennium marketer sickened and, at the same time, compelled to follow these footsteps. They may lack the internal navigation and consequently battle with their own selves. But this battle is to no avail; on the other side is transformation and organization, but only if they choose to head towards it. It is this battle that separates them as the cream from the rest of the marketers who lay at the wayside engaging in tactics solely for their own gain.
A transformed marketer can only reach this pinnacle after self speculation. They must find what they in turn find valuable in the world. They must extend outside of themselves and the basis of their conditioning in traditional marketing. This new age of marketers must learn how to become a magnetic monster for the next millennium. Until then, their minds and actions will be disorganized without this alignment.
Zero-sum products and services
Traditional marketing breeds this kind of disorganized mindset that engages in trendy tactics for a short-term gain. This mindset infiltrates the world in a subtle way that reiterates a zero-sum game with no long-lasting effects. It allows for the average human to engage in the knowledge of communicational dark arts. It allows them to play the game of speed to execute these tactics so they can reap a benefit.
When your actions have no cause for the future of progressing humanity in some way, this kind of mentality can propagate a level of arrogance and certainty that comes from this disorganized mindset. Its own farce is yet to be revealed to itself. These are deceitful symptoms that pervade the market with distrust and economic stagnation.
The insidious symptoms of disorganization
Disorganization starts from a very injured place. This kind of undercurrent is a personal issue that holds professional progress and the very growth and expansion of marketers who are trying to generate wealth and profit. It’s a social and psychological trap waiting to suck the soul and intellect out of the best and the brightest looking to make a short-term gain with no intention of imagination.
The symptoms of disorganization lead marketers to feel poorly about their work and disconnected from the world. If marketers are not organized they’re hiding, covering up, and brushing things off. We see this behavior coming from a dislocated Mad Man world. It’s a traditional way of marketing operations based on the laws of advertising. That’s how we communicated and conversed with one another once upon a time.
Old mindsets and tactics lead to old results
Those rules are rather unusual in our world today. In fact, they’re useless. As the economy moves to a more interconnected string of self-directed individuals, this method of selling is showcasing itself to being a painful type of transaction. It doesn’t account or allow for the needed network tapping of growing global resources to exchange with one another. Instead, it keeps it a hairy fraternity of bravado and braggadocio.
The root always lies in a disorganized set of beliefs, which infiltrates our behavior and culture. It turns out to be a confused private, internal system of a set of operations that went unchallenged. This is not only why the mental health industry is growing at a vast rate, but also the strategic marketing industry. It is an absolute must that you access an inner well of calm and security. You must know why you are doing what you do next to the people you do it with and for the people you do it for. The future of economic prosperity is in danger if you do not begin to cultivate this inner well.
The danger of untransformed marketers to economic prosperity
The untransformed marketer rarely enjoys time alone in the quiet and calm analyzing, assessing, and taking in new insight from within themselves. They don’t know the true meaning of self-awareness or the value of their time and cannot reflect upon their vision or values. They either never reflected on them or wrote them. Or if they did, they stuck them in a hidden file on their computer desktop never to see them again.
Most marketers react from an injured place and not out of a protocol. This could relate to any series of pervasive beliefs. While they think on their feet, they suffer from this disorder and will be a slave to time. They engage in the many pitfalls that come from trading time for profit. They are lost in a sea of unvalued time. This is due to a lack of focus filled with distraction from the stress of reacting and being at the mercy of the market.
Capitalizing on addictive offers
Traditional marketing is the very crux of this mess. It’s bred a mindset of money, power, and lower brain desires that keep the average human in an endless wormhole of addiction. The wealth that has been created from traditional marketing has only proved to be a grand waste of time. Young marketers continue to take on this knowledge debt unknowingly as theirs to sift through. They were never well-positioned to value, use, or even claim their time, therefore, are left awash in an economic machine.
The only way to reclaim this time is by budgeting it and learning the essential productivity skills for the sake of priorities. And this is not for the sake of getting faster at producing. It is for the sake of learning to value time. This time could be invested to deepen the Self by reading or participating in creative work or exercise and rest. The rested transformed mind will see opportunities, organize accordingly, and pave their way out of a greater need for economic prosperity.
Controlling our consumption time
Time becomes in their control and the opportunities begin to open to build that consistency and promise of making that time valuable. We become lords of time and learn to make that time highly valuable not only for ourselves but for others. When a human can take back their time, they have saved themself from an endless dark vacuum that leads nowhere except decay.
When a marketer has their time back, they can assess their disorganization. They must do this by reflecting on what may have been avoided or brushed off with an unchecked busy schedule. All humans are allotted a specific amount of time. None of us know how long that time will be for, and none of it we can get back. When we truly sit with ourselves, we can then become the lords of this most precious and finite resource by filling it with valuable activities.
Traditional marketing activity atrophy
Knowing that the average marketer does not do their due diligence to exercise their mind, we have the result of many loose and flabby neocortexes heading ventures with a high risk of error execution. They make unseeingly disproportionate objectives and miss their targets from poor agility and management. Ultimately, they never took into account what needed to happen in order for something to result. And worse, they’ll take routes that are traditionally known to provide results but will push their ultimate goal further away or erase it altogether.
Marketing is a process. When a marketer doesn’t hold these as true, they rationalize the most insensible things. They have no recourse to address issues or roadblocks. In an agile workspace, they spur ideas that have nothing to do with the brand and business goal. They sit back and watch the rest happen in front of them, and we have learned to accept it.
Our own minds have grown foggy and dull along with them by being lenient. This lack of mental fortitude is on large display through the Internet. It can contribute to forgetting how to critically think about what excellence really truly is. Unfortunately, appreciation for excellence and what it does for our psyches is at an all-time low.
Traditional marketing never allotted for excellence. It alluded to it, but the concepts were meant to make sense of the dark. While it is useful to begin training, it is not meant to continue and progress. In fact, traditional marketing will never allow you to progress and reach excellence if you stay in its models from ground zero.
Excellence allows the mind to be at ease and to follow along with a natural progression. Excellence takes mastery. Mastery takes an in-depth strategy and the determination to execute again and again until we achieve speed. If we practice tact and execute on tactics with speed with a strong monster strategy, we become indomitable.
To avoid the atrophy that comes from the softness of social graces, finding a framework can work to an extent. However, if we don’t look at future potentials or roadblocks, the process can be lost. Therefore, building solid processes is what makes progress eminent. But a marketer must, at all costs, exercise their mind and be adaptable and creative in order to take frameworks and models beyond their usage.
Fakes and flukes vs factual and faithful
The transformed marketer must stay on their toes because, after all, anything can happen. And herein lies the good distinction between people who look like they keep their mind sharp, but really don’t. The disorganized will reveal themselves through time. What once looked like fast starters were only lucky by a fluke. This is the pitfall taught to us by traditional marketing and glamorization.
What may have looked easy at first cannot be replicated. These people never really challenged themselves and rested on their laurels. We know the type: naturals who can’t stand the test of time or get caught up in the imitation game. Or worse, mistake flukes for reality. On the other hand, the transformed marketer will be readily able to explain their process. Moreover, they’re willing to make adjustments and learn from others or even their clients and students.
The transformed marketer knows if they lucked out in the beginning, they’ll need to work ten times as hard to keep that natural talent. They are hoping to be called upon to walk the talk. Working diligently during quiet hours, sharpening their minds and their abilities by challenging themselves, they buff up their skills. And they never waste a moment at the possibility of creating a new world.
A new world of marketers
We must reevaluate and refine to the change the course of our lives and the world we want to live in. This is what it means to close the loop after executing a balanced and sensible strategy that does not stem from traditional marketing. It’s imperative to the future that.
Transformed marketers must look to intercede the markets where they can. To represent clients on their behalf requires adeptness in continuous training, but also acting out of goodwill. Goodwill is yet to be capitalized on as a strategy outside of a public relational tactic. This is the most sound and timeless strategy in communications. And this shows up with how we create content.
Marketers as content creators
There’s no short supply of content on the Internet. Yet there is a short supply of compelling content that moves the general psyche of humankind forward. Of course, anyone can view content without restriction. But there is the act of the giving nature of content creation that allows a marketer to elevate and become transformed. Teaching is one of the highest forms of mastery and results in a direct transformation to the individual.
To create, a marketer must set aside time to just create. Whether that be concepting ideas, drafting notes and outlines, taking photos and videos, a marketer must set aside time for this precious activity. Editing, scheduling, distributing, moderating are things that are not in short supply can be managed with tactical efficiency. But again, they must not be skilled with efficiency without a strategy. If a marketer hopes to have the right strategy, they must reduce their reaction state. They must produce what flows from their mind in aims to consolidate and refine the best ideas. It’s the only hope for a new world of modern marketing.
A new order of intercessors
A marketer must get in touch with their creativity to adapt to the coming times. They must be the leaders to usher cultural change and advancement. The process of tapping into this creativity is neither a tough process nor an easy one. It requires thoughtfulness by projecting oneself into the future to imagine a new world.
A marketer must make sure that they allow time to come up with ideas, to consolidate them, and finally execute on them. They must see the method in their individual methods of expression. It must be seen as an activity that is fulfilling in the process to get into a flow state.
To create content in the proper way, you need to have the contents of your creation to take some kind of shape. And there is only one question to ask about what content to create. Is this either in adoration or in confession of something?
Content always falls into one of these two categories to open a new perspective. It must plan to intercede with culture and create engage-worthy moments. Marketers in this way identify and anticipate the needs and wants of customers so they can fulfill and satisfy them.
This is the silent meditation with a vocal reflection. It can seem rather unrelated to actual results, yet, in fact, holds the secret key to the first followers. It may seem unnatural to do this at first to the untransformed marketer because they interact with the world as-is and as it occurs. However, this kind of focus is the admission of true pivots and shifts of a conscious millennium.
The increasing network of conscious millennium marketers
Regardless of whether a marketer is naturally inclined to be a solitary or sociable creature, it is important for them to appeal to friendships that further their intercession. Traditional marketing has only shown the misconceptions of friendship or the pitfalls, especially in common media. There has been no room to bring individual values into the machine of society and work without possible reprimand. What can a conscious friend look like in the arena of work and career? At this rate, this ill narrative stays alive and becomes unnecessarily harder on the marketer aiming towards transformation.
Who then can the marketer in transformation call a true friend? They are simply the ones who can see the best in individuals despite what they do. That is a true friend and a very simple one indeed. They must not have other qualifications besides these to leave room for the potential or compounded value. It’s very important in this industry to have all kinds of friends with different qualities.
Traditional marketing has only taught us to be careful about our friendships and has taught us conventional approaches. But having friends that are doing things conventionally just as much as unconventionally is makes all the difference. Transformed marketers have friends of many different ethnicities and many different backgrounds. This diversity gives them a fuller definition of what’s going on in the world market. And this is not just for the positioning of commodities and value, but for the political pulse as well.
Validity of value
To determine what is valuable, it’s vital to arrange your circle of friends. These friends are the ones who see something beyond what you can see and can account for it. Traditional marketing does not account for this kind of modern input. They leave the research to the customer, who at this point of creation is unknown. A marketer can learn what is generally valuable at any one point in time by arranging for proper feedback.
Never hold the expectation that people will be so forthright. A marketer must be the first to give to these people even at the slightest imbalance of 51%:49%. A transformed marketer will know they will be exceeding expectations at a later date.
Strategists and marketers know that if they are going to drum up conversation about a company or client they must leave no stone unturned. This relates to relating to this internal calling that gives substance to customers, owners, and marketers. They must go through the basics if they want the entire value. It’s this most integral component that drives understanding to the people’s ultimate destination through the offer. Traditional marketing may have labeled these as pipe dreams by dangling carrots in front of donkeys, but modern marketing respects the consumer. Its methodology values and needs the customer’s true validation.
The future of modern marketing
It is very clear that the state of marketing rests in the hands of current-day marketers. The world relies on our ability to awaken to ourselves and to lead the world into a better way of buying. To convey a campaign, a marketer cannot simply post or advertise without understanding the emotional reasoning behind it. It cannot be only about the money when a marketer is executing their job.
More than ever, humans want to feel good about what they’re creating and selling. We all want to feel good about buying and to know it’s not just a rationalization. We want to know that our lives will only get better from the money we spend and that we’re part of something that makes us feel rich on the inside.
Beyond marketing and moneymaking
The marketer must be mindful of creating captivating organized experiences. Traditional marketing has invoked shame in our nature. To captivate without triggering this shame or guilt is to have won a campaign in a moment in time. This new kind of marketing and is evolving as we speak. The outset of what traditional marketing has done to our world will turn these once driven marketers into the called.
More and more people have a platform to spread principles and values that call them to act from the inside. People are waking up driven by their calling. There’s a groundswell of these kinds offers coming. They’re small. They’re heartfelt. And they can still scale.
To forecast more generosity, grounded leadership, and social bonding that crosses distances, the current age of marketers must set their sights upon a conscious millennium.
We are entering a time a business cannot exist without taking a deep look at their marketing activities and the purpose behind each of them. The only way that a business can hope to gain any favor from its customers is by conducting a deep reflection of their shortcomings and disorganization. Once doing that, they can create experiences that capture audiences in a feeling of safety, trust, and loyalty. This can only be built through a modern marketing strategy created by a millennium marketer going beyond moneymaking.